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Wednesday, October 1, 2008

Global Convention 1

Dear Friends,

I recently returned from our Global Convention in beautiful Busan, Korea. In my opening remarks, I shared my vision for the future of Unicity.

Our goals are big goals. Curt Hedges, our President, tells me that we are ahead of schedule to achieve those goals. I want to tell you about the ultimate goal, the ultimate vision. Let me sum it up. We intend to be the biggest, the best, the most dominating company in network marketing in the world. We are fully committed to becoming the biggest, the best, and the most dominate force in network marketing in our world today.

What does it mean to have that kind of goal? What does the vision look like? The first thing we have to do is think about who is the competition. Today there are four network marketing companies that do more than one billion U.S. dollars in sales each year. Just four. That’s all. We will be the fifth!

Today in network marketing, the number one company in our industry did $7.2 billion U.S. dollars in sales last year… the temptation is to think that this company is a big company. However, $7.2 billion is not a big company.

Of all businesses, the number one company worldwide last year did $379 billion dollars in sales. That is a big number. That’s so big that this company does more sales in a week than the number one company in our industry does all year long. That’s big. That’s the vision!

That company is not an oil company. It’s not some big fancy company in New York City. No, that company is headquarted in a small town in Arkansas. That company—the number one company in terms of size and success is Wal-Mart. A distribution company.

What do we do? We distribute things, Wal-Mart distributes things. Who would have believed that Wal-Mart would become what it is today? Fifty years ago, Wal-Mart didn’t even exist. Today it’s the worlds biggest company.

Do you think the world will always focus only on lower prices? That was the secret to Wal-Mart’s success. Give the customer what they wanted—lower prices, cheap things.

But I believe that the public is hungering for something far more than lower prices. I believe that the public wants—desperately wants, hungers for better health, for more hope, and most of all, for freedom.

This world is filled with people who have no freedom. They worry about just having enough money to feed their own family. They worry about having enough money to provide a home for their family. They worry about whether they’re going to lose their job tomorrow because their boss doesn’t really like them. They worry almost every minute of every hour of their day because they have no freedom.

I believe the hunger for freedom is the most basic, fundamental, driving motivator in our humanity today. People die trying to be free. People don’t die for lower prices. They die because they want to be able to take control of their lives. They want to be able to say ‘I have enough money so my children can have what they need'. They want to be able to say I have enough time to be able to do the things that are important to me—to have time for the people I love the most. They want to have enough of the things that matter most in this world. That’s called freedom. That’s what we offer—freedom.

We offer freedom. We offer better health. We offer hope. But deep down in the very roots of our existence as a company, our offering is to offer people freedom. Freedom from worry, freedom from stress, freedom from the outside world pushing in on them to crush them down, and to take their life away. That’s what we offer. I believe that there are millions who want this so desperately but they do not know where to find it. That is where we come in—that is our job to show them where and how they can be free.

So, that's my vision for Unicity. What is your vision for YOU?

All the best,
Stewart


3 New BMW's !

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